Europe: Postcard Market 2024

Postcard Market Size in Europe

After five years of growth, the Europe postcard market decreased by X% to $X in 2022. The total consumption indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The level of consumption peaked at $X in 2021, and then fell slightly in the following year.

Postcard Production in Europe

In value terms, postcard production reached $X in 2022 estimated in export price. The total output value increased at an average annual rate of X% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 with an increase of X%. Over the period under review, production attained the maximum level at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Postcard Exports

Exports in Europe

In 2022, the amount of printed or illustrated postcards and printed cards exported in Europe declined to X tons, waning by X% on the previous year's figure. Over the period under review, exports showed a noticeable setback. The pace of growth appeared the most rapid in 2014 when exports increased by X%. Over the period under review, the exports attained the maximum at X tons in 2015; however, from 2016 to 2022, the exports stood at a somewhat lower figure.

In value terms, postcard exports dropped sharply to $X in 2022. In general, exports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of X% against the previous year. As a result, the exports attained the peak of $X. From 2018 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

The shipments of the three major exporters of printed or illustrated postcards and printed cards, namely the UK, the Netherlands and Belgium, represented more than two-thirds of total export. It was distantly followed by Germany (X tons), mixing up an X% share of total exports. France (X tons), Italy (X tons), Poland (X tons), the Czech Republic (X tons), Spain (X tons) and Sweden (X tons) held a minor share of total exports.

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of X%), while shipments for the other leaders experienced mixed trends in the exports figures.

In value terms, the largest postcard supplying countries in Europe were the Netherlands ($X), the UK ($X) and Germany ($X), with a combined X% share of total exports. France, Belgium, Italy, Poland, Sweden, the Czech Republic and Spain lagged somewhat behind, together accounting for a further X%.

Poland, with a CAGR of X%, saw the highest rates of growth with regard to the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Europe stood at $X per ton in 2022, with a decrease of X% against the previous year. Overall, the export price, however, saw temperate growth. The most prominent rate of growth was recorded in 2018 an increase of X% against the previous year. Over the period under review, the export prices attained the peak figure at $X per ton in 2019; however, from 2020 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was France ($X per ton), while Belgium ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (X%), while the other leaders experienced more modest paces of growth.

Postcard Imports

Imports in Europe

In 2022, the amount of printed or illustrated postcards and printed cards imported in Europe dropped to X tons, waning by X% on 2021. In general, imports saw a pronounced contraction. The pace of growth appeared the most rapid in 2021 when imports increased by X% against the previous year. The volume of import peaked at X tons in 2016; however, from 2017 to 2022, imports failed to regain momentum.

In value terms, postcard imports fell rapidly to $X in 2022. Overall, imports, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 when imports increased by X% against the previous year. As a result, imports attained the peak of $X, and then contracted sharply in the following year.

Imports by Country

The UK was the major importing country with an import of about X tons, which amounted to X% of total imports. Germany (X tons) ranks second in terms of the total imports with a X% share, followed by the Netherlands (X%), Belgium (X%), Ireland (X%) and France (X%). Austria (X tons) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to postcard imports into the UK stood at X%. At the same time, Ireland (X%), Germany (X%) and Belgium (X%) displayed positive paces of growth. Moreover, Ireland emerged as the fastest-growing importer imported in Europe, with a CAGR of X% from 2012-2022. The Netherlands experienced a relatively flat trend pattern. By contrast, France (X%) and Austria (X%) illustrated a downward trend over the same period. Germany (X p.p.), the Netherlands (X p.p.), Ireland (X p.p.) and Belgium (X p.p.) significantly strengthened its position in terms of the total imports, while the UK saw its share reduced by X% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest postcard importing markets in Europe were the UK ($X), Germany ($X) and France ($X), together comprising X% of total imports. The Netherlands, Belgium, Ireland and Austria lagged somewhat behind, together comprising a further X%.

Among the main importing countries, Ireland, with a CAGR of X%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Europe amounted to $X per ton, with a decrease of X% against the previous year. Import price indicated a noticeable increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 an increase of X% against the previous year. The level of import peaked at $X per ton in 2021, and then contracted in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Austria ($X per ton), while the UK ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Austria (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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