Switzerland: Postcard Market 2024

Postcard Market Size in Switzerland

In 2022, the Swiss postcard market decreased by X% to $X for the first time since 2018, thus ending a three-year rising trend. In general, consumption, however, showed buoyant growth. Postcard consumption peaked at $X in 2021, and then declined in the following year.

Postcard Production in Switzerland

In value terms, postcard production amounted to $X in 2022 estimated in export price. Overall, production posted a significant increase. The growth pace was the most rapid in 2019 when the production volume increased by X,309,400%. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Postcard Exports

Exports from Switzerland

In 2022, overseas shipments of printed or illustrated postcards and printed cards increased by X% to X tons for the first time since 2014, thus ending a seven-year declining trend. Over the period under review, exports, however, showed a deep slump. The most prominent rate of growth was recorded in 2014 with an increase of X%. As a result, the exports attained the peak of X tons. From 2015 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, postcard exports reached $X in 2022. Overall, exports, however, showed a abrupt curtailment. Over the period under review, the exports reached the maximum at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

Germany (X tons) was the main destination for postcard exports from Switzerland, with a X% share of total exports. Moreover, postcard exports to Germany exceeded the volume sent to the second major destination, the United States (X tons), threefold. Japan (X tons) ranked third in terms of total exports with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Germany stood at X%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (X% per year) and Japan (X% per year).

In value terms, Germany ($X) remains the key foreign market for printed or illustrated postcards and printed cards exports from Switzerland, comprising X% of total exports. The second position in the ranking was taken by the United States ($X), with an X% share of total exports. It was followed by France, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (X% per year) and France (X% per year).

Export Prices by Country

In 2022, the average postcard export price amounted to $X per ton, waning by X% against the previous year. Overall, the export price continues to indicate a mild contraction. The most prominent rate of growth was recorded in 2015 an increase of X%. The export price peaked at $X per ton in 2017; however, from 2018 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Germany ($X per ton), while the average price for exports to Japan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (X%), while the prices for the other major destinations experienced a decline.

Postcard Imports

Imports into Switzerland

In 2022, the amount of printed or illustrated postcards and printed cards imported into Switzerland dropped to X tons, reducing by X% on 2021 figures. Overall, imports saw a perceptible reduction. The most prominent rate of growth was recorded in 2021 when imports increased by X%. Imports peaked at X tons in 2013; however, from 2014 to 2022, imports stood at a somewhat lower figure.

In value terms, postcard imports reached $X in 2022. The total import value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2021 with an increase of X% against the previous year. Over the period under review, imports hit record highs in 2022 and are likely to see gradual growth in the near future.

Imports by Country

In 2022, Germany (X tons) constituted the largest supplier of postcard to Switzerland, accounting for a X% share of total imports. Moreover, postcard imports from Germany exceeded the figures recorded by the second-largest supplier, China (X tons), sevenfold. Italy (X tons) ranked third in terms of total imports with a X% share.

From 2012 to 2022, the average annual growth rate of volume from Germany was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: China (X% per year) and Italy (X% per year).

In value terms, Germany ($X) constituted the largest supplier of printed or illustrated postcards and printed cards to Switzerland, comprising X% of total imports. The second position in the ranking was taken by China ($X), with a X% share of total imports. It was followed by the UK, with a X% share.

From 2012 to 2022, the average annual growth rate of value from Germany totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: China (X% per year) and the UK (X% per year).

Import Prices by Country

In 2022, the average postcard import price amounted to $X per ton, growing by X% against the previous year. Overall, the import price enjoyed prominent growth. The most prominent rate of growth was recorded in 2019 an increase of X% against the previous year. Over the period under review, average import prices reached the maximum at $X per ton in 2020; however, from 2021 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Austria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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