Shampoo, Hair Lacquer And Other Preparations Market

The global market for shampoos, hair lacquers, and other preparations is projected to experience growth in both volume and value over the period from 2022 to 2030, with a forecasted CAGR of +4.6% and +5.4% respectively. In 2022, global consumption of these products decreased by -8.8% compared to the previous year, with countries like China, Turkey, and the United States leading in consumption. Production and imports also showed fluctuations over the years, with Turkey showing the highest growth rates. On the other hand, exports increased modestly in 2022, with leading exporting countries including France, Italy, Germany, and the United States. The average import and export prices for these products also varied by country, with the United States and China having the highest export prices. Overall, the global market for shampoos, hair lacquers, and other preparations is expected to see continued growth in the near future.

Market Forecast

Driven by increasing demand for shampoos, hair lacquers and other preparations worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +4.6% for the period from 2022 to 2030, which is projected to bring the market volume to 21M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.4% for the period from 2022 to 2030, which is projected to bring the market value to $94.5B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Shampoos, Hair Lacquers And Other Preparations

In 2022, approx. 15M tons of shampoos, hair lacquers and other preparations were consumed worldwide; dropping by -8.8% on the previous year. The total consumption volume increased at an average annual rate of +2.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Global consumption peaked at 19M tons in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

The value of the market for shampoos, hair lacquers and other preparations worldwide shrank to $62.2B in 2022, remaining constant against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption recorded a relatively flat trend pattern. Over the period under review, the global market reached the peak level at $67.6B in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (3.1M tons), Turkey (2.5M tons) and the United States (1.2M tons), with a combined 46% share of global consumption.

From 2012 to 2022, the biggest increases were recorded for Turkey (with a CAGR of +15.1%), while preparations for the other global leaders experienced more modest paces of growth.

In value terms, Mexico ($10B), China ($9.4B) and the United States ($6.5B) were the countries with the highest levels of market value in 2022, together accounting for 42% of the global market. India, Japan, Turkey, Russia, Indonesia, Brazil, Nigeria and France lagged somewhat behind, together accounting for a further 34%.

In terms of the main consuming countries, Turkey, with a CAGR of +12.6%, recorded the highest rates of growth with regard to market size over the period under review, while preparations for the other global leaders experienced more modest paces of growth.

In 2022, the highest levels of per capita consumption of shampoos, hair lacquers and other preparations was registered in Turkey (30 kg per person), followed by Japan (3.8 kg per person), the United States (3.6 kg per person) and France (3.5 kg per person), while the world average per capita consumption of shampoo, hair lacquer and other preparations was estimated at less than 0.1 kg per person.

In Turkey, per capita consumption of shampoos, hair lacquers and other preparations expanded at an average annual rate of +13.5% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Japan (+0.3% per year) and the United States (+0.4% per year).

Production

World Production of Shampoos, Hair Lacquers And Other Preparations

In 2022, approx. 15M tons of shampoos, hair lacquers and other preparations were produced worldwide; falling by -8.4% compared with 2021 figures. The total output volume increased at an average annual rate of +2.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2021 when the production volume increased by 19% against the previous year. Over the period under review, global production of reached the peak volume at 18M tons in 2019; however, from 2020 to 2022, production failed to regain momentum.

In value terms, production of shampoos, hair lacquers and other preparations totaled $58.9B in 2022 estimated in export price. Over the period under review, production continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the production volume increased by 15%. Global production peaked at $66.9B in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Production By Country

The countries with the highest volumes of production in 2022 were China (3.2M tons), Turkey (2.6M tons) and India (1.2M tons), with a combined 48% share of global production.

From 2012 to 2022, the most notable rate of growth in terms of preparations, amongst the key producing countries, was attained by Turkey (with a CAGR of +14.8%), while preparations for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Shampoos, Hair Lacquers And Other Preparations

In 2022, approx. 3.4M tons of shampoos, hair lacquers and other preparations were imported worldwide; remaining relatively unchanged against the previous year. The total import volume increased at an average annual rate of +2.5% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2013 with an increase of 15%. Global imports peaked in 2022 and are likely to see steady growth in the immediate term.

In value terms, imports of shampoos, hair lacquers and other preparations rose to $17.7B in 2022. The total import value increased at an average annual rate of +3.6% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2013 with an increase of 15%. Global imports peaked in 2022 and are expected to retain growth in years to come.

Imports By Country

The United States (318K tons), the UK (214K tons), Germany (165K tons), Russia (163K tons), France (111K tons), the Netherlands (100K tons), Poland (95K tons), Canada (95K tons), Spain (93K tons), the United Arab Emirates (91K tons), Italy (85K tons) and Belgium (83K tons) represented roughly 47% of total imports in 2022. China (77K tons) took a minor share of total imports.

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of +16.5%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($1.8B), China ($955M) and Germany ($865M) were the countries with the highest levels of imports in 2022, together comprising 21% of global imports.

China, with a CAGR of +24.8%, saw the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

The average import price for shampoos, hair lacquers and other preparations stood at $5,167 per ton in 2022, growing by 2% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.1%. The growth pace was the most rapid in 2021 an increase of 9.8%. Over the period under review, average import prices hit record highs in 2022 and is likely to see steady growth in years to come.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($12,374 per ton), while the UK ($3,943 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+7.2%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Shampoos, Hair Lacquers And Other Preparations

In 2022, the amount of shampoos, hair lacquers and other preparations exported worldwide expanded modestly to 3.2M tons, picking up by 3.5% on the year before. The total export volume increased at an average annual rate of +1.6% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. The growth pace was the most rapid in 2021 when exports increased by 4.6% against the previous year. Over the period under review, the global exports of hit record highs in 2022 and are expected to retain growth in the near future.

In value terms, exports of shampoos, hair lacquers and other preparations expanded to $17B in 2022. The total export value increased at an average annual rate of +3.0% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The most prominent rate of growth was recorded in 2021 when exports increased by 13% against the previous year. The global exports peaked in 2022 and are expected to retain growth in the immediate term.

Exports By Country

The shipments of the twelve major exporters of shampoos, hair lacquers and other preparations, namely France, Italy, Germany, Thailand, the United States, Poland, China, the United Arab Emirates, Spain, Belgium, Turkey and the Netherlands, represented more than two-thirds of total export. Romania (79K tons) took a relatively small share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by the United Arab Emirates (with a CAGR of +18.3%), while the other global leaders experienced more modest paces of growth.

In value terms, the largest shampoo, hair lacquer and other preparations supplying countries worldwide were the United States ($1.6B), Germany ($1.6B) and Italy ($1.4B), together accounting for 27% of global exports. France, the Netherlands, Spain, Thailand, Belgium, Poland, the United Arab Emirates, China, Turkey and Romania lagged somewhat behind, together comprising a further 37%.

The United Arab Emirates, with a CAGR of +16.9%, recorded the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

The average export price for shampoos, hair lacquers and other preparations stood at $5,262 per ton in 2022, flattening at the previous year. Over the last decade, it increased at an average annual rate of +1.3%. The pace of growth appeared the most rapid in 2021 when the average export price increased by 7.8% against the previous year. The global export price peaked in 2022 and is likely to see steady growth in the near future.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was the United States ($9,292 per ton), while Turkey ($2,636 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+6.2%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform