Room Deodorants Market

The global market for preparations for perfuming or deodorising rooms is projected to continue growing over the next eight years, with an anticipated CAGR of +4.7% in volume and +5.3% in value from 2022 to 2030. In 2022, global consumption, production, imports, and exports of room deodorants saw fluctuations but overall moderate growth. Countries like Turkey, China, and Russia were significant players in both consumption and production. China emerged as the largest exporter, with a share of 27% in global exports. The average export price of room deodorants declined slightly in 2022, but had seen growth over the past decade. The market shows potential for steady growth in the coming years, with demand driving performance and trade dynamics in key regions.

Market Forecast

Driven by increasing demand for preparations for perfuming or deodorising rooms worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +4.7% for the period from 2022 to 2030, which is projected to bring the market volume to 3.6M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.3% for the period from 2022 to 2030, which is projected to bring the market value to $12.8B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Preparations For Perfuming Or Deodorising Rooms

In 2022, the amount of preparations for perfuming or deodorising rooms consumed worldwide declined to 2.5M tons, shrinking by -9.9% on 2021. In general, the total consumption indicated pronounced growth from 2012 to 2022: its volume increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +4.1% against 2020 indices. Over the period under review, global consumption reached the maximum volume at 3.4M tons in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

The global room deodorants market value reduced slightly to $8.4B in 2022, waning by -3.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.4% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level of $10.6B. From 2020 to 2022, the growth of the global market remained at a lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were Turkey (564K tons), Russia (368K tons) and China (276K tons), together accounting for 48% of global consumption.

From 2012 to 2022, the biggest increases were recorded for Turkey (with a CAGR of +18.7%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest room deodorants markets worldwide were Japan ($1B), Turkey ($933M) and China ($870M), together comprising 33% of the global market.

Turkey, with a CAGR of +16.3%, saw the highest growth rate of market size among the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

In 2022, the highest levels of room deodorants per capita consumption was registered in Turkey (6.6 kg per person), followed by Russia (2.6 kg per person), the UK (1.3 kg per person) and Poland (1 kg per person), while the world average per capita consumption of room deodorants was estimated at 0.3 kg per person.

In Turkey, room deodorants per capita consumption expanded at an average annual rate of +17.1% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Russia (+10.6% per year) and the UK (+2.9% per year).

Production

World Production of Preparations For Perfuming Or Deodorising Rooms

In 2022, the amount of preparations for perfuming or deodorising rooms produced worldwide reduced to 2.6M tons, shrinking by -8.1% against the year before. In general, the total production indicated a moderate increase from 2012 to 2022: its volume increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +9.7% against 2020 indices. The pace of growth was the most pronounced in 2018 with an increase of 25%. Over the period under review, global production hit record highs at 3.3M tons in 2019; however, from 2020 to 2022, production remained at a lower figure.

In value terms, room deodorants production amounted to $8.5B in 2022 estimated in export price. Over the period under review, the total production indicated pronounced growth from 2012 to 2022: its value increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -15.0% against 2019 indices. The most prominent rate of growth was recorded in 2019 when the production volume increased by 19%. As a result, production attained the peak level of $10B. From 2020 to 2022, global production growth remained at a lower figure.

Production By Country

The countries with the highest volumes of production in 2022 were Turkey (608K tons), China (588K tons) and Russia (374K tons), together accounting for 60% of global production.

From 2012 to 2022, the most notable rate of growth in terms of production, amongst the main producing countries, was attained by Turkey (with a CAGR of +15.8%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Preparations For Perfuming Or Deodorising Rooms

In 2022, global room deodorants imports totaled 774K tons, therefore, remained relatively stable against the previous year. The total import volume increased at an average annual rate of +2.3% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2013 with an increase of 12% against the previous year. Global imports peaked in 2022 and are likely to see steady growth in years to come.

In value terms, room deodorants imports reduced slightly to $3.9B in 2022. The total import value increased at an average annual rate of +3.8% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2021 when imports increased by 17% against the previous year. As a result, imports reached the peak of $4B, and then declined modestly in the following year.

Imports By Country

In 2022, the United States (104K tons) and the UK (81K tons) represented the largest importers of preparations for perfuming or deodorising roomsacross the globe, together committing 24% of total imports. Japan (39K tons) ranks next in terms of the total imports with a 5% share, followed by Malaysia (4.9%) and the Netherlands (4.6%). Germany (34K tons), Canada (33K tons), France (23K tons), Hong Kong SAR (18K tons), Italy (16K tons), Thailand (15K tons), Belgium (15K tons) and Poland (15K tons) took a relatively small share of total imports.

From 2012 to 2022, the biggest increases were recorded for Thailand (with a CAGR of +13.1%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($493M), Japan ($250M) and the UK ($227M) appeared to be the countries with the highest levels of imports in 2022, together accounting for 25% of global imports. Germany, the Netherlands, Hong Kong SAR, Canada, France, Malaysia, Belgium, Italy, Poland and Thailand lagged somewhat behind, together accounting for a further 31%.

The Netherlands, with a CAGR of +12.2%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2022, the average room deodorants import price amounted to $5,036 per ton, waning by -2.6% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. The pace of growth was the most pronounced in 2017 an increase of 12% against the previous year. Over the period under review, average import prices reached the maximum at $5,169 per ton in 2021, and then dropped modestly in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Hong Kong SAR ($8,017 per ton), while Thailand ($2,059 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Belgium (+5.6%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Preparations For Perfuming Or Deodorising Rooms

Global room deodorants exports was estimated at 902K tons in 2022, picking up by 6% on 2021 figures. The total export volume increased at an average annual rate of +3.6% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2021 with an increase of 21% against the previous year. Over the period under review, the global exports reached the maximum in 2022 and are likely to see steady growth in years to come.

In value terms, room deodorants exports expanded slightly to $4.5B in 2022. In general, total exports indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +62.4% against 2016 indices. The most prominent rate of growth was recorded in 2021 with an increase of 20%. Over the period under review, the global exports attained the maximum in 2022 and are likely to see gradual growth in years to come.

Exports By Country

China represented the major exporting country with an export of around 320K tons, which reached 35% of total exports. It was distantly followed by Mexico (70K tons), the United States (50K tons), the Netherlands (47K tons) and Turkey (46K tons), together mixing up a 24% share of total exports. India (40K tons), the UK (35K tons), the United Arab Emirates (33K tons), Poland (32K tons), Italy (25K tons), Thailand (22K tons), France (17K tons) and Spain (17K tons) followed a long way behind the leaders.

Exports from China increased at an average annual rate of +7.6% from 2012 to 2022. At the same time, the United Arab Emirates (+22.0%), Mexico (+7.9%), the Netherlands (+5.8%), Poland (+5.3%), Spain (+3.1%), Thailand (+2.3%), Italy (+2.1%) and the United States (+2.0%) displayed positive paces of growth. Moreover, the United Arab Emirates emerged as the fastest-growing exporter exported in the world, with a CAGR of +22.0% from 2012-2022. Turkey and India experienced a relatively flat trend pattern. By contrast, the UK (-1.8%) and France (-3.2%) illustrated a downward trend over the same period. While the share of China (+11 p.p.), the United Arab Emirates (+2.9 p.p.) and Mexico (+2.6 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of Turkey (-1.6 p.p.), France (-1.9 p.p.), India (-2 p.p.) and the UK (-2.7 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($1.2B) remains the largest room deodorants supplier worldwide, comprising 27% of global exports. The second position in the ranking was held by Mexico ($440M), with a 9.8% share of global exports. It was followed by the United States, with a 7% share.

In China, room deodorants exports expanded at an average annual rate of +11.5% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Mexico (+5.7% per year) and the United States (+3.5% per year).

Export Prices By Country

In 2022, the average room deodorants export price amounted to $4,959 per ton, shrinking by -2.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.2%. The pace of growth appeared the most rapid in 2018 when the average export price increased by 6.5% against the previous year. Over the period under review, the average export prices reached the peak figure at $5,138 per ton in 2020; however, from 2021 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Spain ($8,188 per ton), while the United Arab Emirates ($2,726 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+4.8%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform