Poland: Newspaper Market 2024

Newspaper Market Size in Poland

In 2022, the Polish newspaper market was finally on the rise to reach $X for the first time since 2014, thus ending a seven-year declining trend. Overall, the total consumption indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Newspaper Production in Poland

In value terms, newspaper production reduced modestly to $X in 2022 estimated in export price. Over the period under review, production, however, recorded a perceptible decline. The pace of growth appeared the most rapid in 2013 when the production volume increased by X% against the previous year. As a result, production attained the peak level of $X. From 2014 to 2022, production growth failed to regain momentum.

Newspaper Exports

Exports from Poland

Newspaper exports from Poland contracted markedly to X units in 2022, declining by X% against 2021. Overall, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 with an increase of X%. Over the period under review, the exports hit record highs at X units in 2021, and then contracted markedly in the following year.

In value terms, newspaper exports dropped notably to $X in 2022. In general, exports, however, recorded a perceptible expansion. The pace of growth appeared the most rapid in 2017 with an increase of X%. Over the period under review, the exports hit record highs at $X in 2021, and then fell sharply in the following year.

Exports by Country

Germany (X units) was the main destination for newspaper exports from Poland, with a X% share of total exports. Moreover, newspaper exports to Germany exceeded the volume sent to the second major destination, the UK (X units), more than tenfold. The third position in this ranking was held by France (X units), with a X% share.

From 2012 to 2022, the average annual growth rate of volume to Germany was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (X% per year) and France (X% per year).

In value terms, Germany ($X) remains the key foreign market for newspapers, journals and periodicals exports from Poland, comprising X% of total exports. The second position in the ranking was held by Austria ($X), with a X% share of total exports. It was followed by the UK, with a X% share.

From 2012 to 2022, the average annual growth rate of value to Germany amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Austria (X% per year) and the UK (X% per year).

Export Prices by Country

The average newspaper export price stood at $X per unit in 2022, waning by X% against the previous year. Over the period under review, export price indicated a tangible increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2017 when the average export price increased by X% against the previous year. Over the period under review, the average export prices hit record highs at $X per unit in 2021, and then fell modestly in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Russia ($X per unit), while the average price for exports to the UK ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (X%), while the prices for the other major destinations experienced more modest paces of growth.

Newspaper Imports

Imports into Poland

In 2022, overseas purchases of newspapers, journals and periodicals were finally on the rise to reach X units after three years of decline. In general, imports posted a measured increase. The pace of growth was the most pronounced in 2018 when imports increased by X%. Over the period under review, imports attained the peak figure in 2022 and are expected to retain growth in the immediate term.

In value terms, newspaper imports expanded sharply to $X in 2022. Over the period under review, imports, however, saw a deep reduction. The pace of growth appeared the most rapid in 2018 when imports increased by X% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Germany (X units), the Czech Republic (X units) and Spain (X units) were the main suppliers of newspaper imports to Poland, with a combined X% share of total imports. Estonia, the UK, Italy and Slovakia lagged somewhat behind, together comprising a further X%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Estonia (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) constituted the largest supplier of newspapers, journals and periodicals to Poland, comprising X% of total imports. The second position in the ranking was taken by the Czech Republic ($X), with a X% share of total imports. It was followed by Spain, with a X% share.

From 2012 to 2022, the average annual growth rate of value from Germany amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (X% per year) and Spain (X% per year).

Import Prices by Country

In 2022, the average newspaper import price amounted to $X per unit, with a decrease of X% against the previous year. In general, the import price saw a abrupt descent. The pace of growth appeared the most rapid in 2016 an increase of X%. As a result, import price attained the peak level of $X per unit. From 2017 to 2022, the average import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per unit), while the price for the Czech Republic ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Slovakia (X%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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