Europe: Plain Postcard Market 2024

Plain Postcard Market Size in Europe

The Europe plain postcard market amounted to $X in 2023, picking up by X% against the previous year. In general, consumption saw a resilient expansion. The level of consumption peaked at $X in 2021; however, from 2022 to 2023, consumption stood at a somewhat lower figure.

Plain Postcard Production in Europe

In value terms, plain postcard production reached $X in 2023 estimated in export price. The total production indicated a noticeable expansion from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, production decreased by X% against 2020 indices. The pace of growth was the most pronounced in 2015 with an increase of X% against the previous year. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2023, production stood at a somewhat lower figure.

Plain Postcard Exports

Exports in Europe

In 2023, after two years of growth, there was significant decline in overseas shipments of letter cards, plain postcards and correspondence cards, when their volume decreased by X% to X tons. Overall, exports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2022 when exports increased by X%. Over the period under review, the exports reached the maximum at X tons in 2018; however, from 2019 to 2023, the exports remained at a lower figure.

In value terms, plain postcard exports shrank to $X in 2023. In general, exports continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2022 when exports increased by X%. The level of export peaked at $X in 2018; however, from 2019 to 2023, the exports stood at a somewhat lower figure.

Exports by Country

Spain (X tons), Germany (X tons), the Czech Republic (X tons), the Netherlands (X tons), Italy (X tons), the UK (X tons), France (X tons), Greece (X tons), Denmark (X tons) and Belgium (X tons) represented roughly X% of total exports in 2023.

From 2012 to 2023, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Greece (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, the largest plain postcard supplying countries in Europe were Germany ($X), France ($X) and Italy ($X), together comprising X% of total exports. The Netherlands, the UK, the Czech Republic, Spain, Belgium, Denmark and Greece lagged somewhat behind, together comprising a further X%.

Greece, with a CAGR of X%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Europe stood at $X per ton in 2023, picking up by X% against the previous year. Overall, the export price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 an increase of X% against the previous year. Over the period under review, the export prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2023, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2023, amid the top suppliers, the country with the highest price was France ($X per ton), while Spain ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Spain (X%), while the other leaders experienced more modest paces of growth.

Plain Postcard Imports

Imports in Europe

Plain postcard imports declined sharply to X tons in 2023, dropping by X% on 2022 figures. Over the period under review, imports continue to indicate a perceptible reduction. The growth pace was the most rapid in 2022 when imports increased by X% against the previous year. Over the period under review, imports reached the peak figure at X tons in 2015; however, from 2016 to 2023, imports stood at a somewhat lower figure.

In value terms, plain postcard imports reduced sharply to $X in 2023. In general, imports recorded a noticeable decline. The growth pace was the most rapid in 2022 with an increase of X%. The level of import peaked at $X in 2013; however, from 2014 to 2023, imports failed to regain momentum.

Imports by Country

The purchases of the three major importers of letter cards, plain postcards and correspondence cards, namely the UK, Belgium and Germany, represented more than third of total import. Spain (X tons) took an X% share (based on physical terms) of total imports, which put it in second place, followed by France (X%), the Netherlands (X%) and Poland (X%). Austria (X tons), Italy (X tons), Ireland (X tons), Luxembourg (X tons), Switzerland (X tons) and Greece (X tons) followed a long way behind the leaders.

From 2012 to 2023, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Greece (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest plain postcard importing markets in Europe were Germany ($X), France ($X) and Poland ($X), together accounting for X% of total imports.

Among the main importing countries, Poland, with a CAGR of X%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Europe stood at $X per ton in 2023, remaining relatively unchanged against the previous year. Over the period from 2012 to 2023, it increased at an average annual rate of X%. The pace of growth was the most pronounced in 2019 when the import price increased by X%. As a result, import price attained the peak level of $X per ton. From 2020 to 2023, the import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2023, amid the top importers, the country with the highest price was Switzerland ($X per ton), while Luxembourg ($X per ton) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Poland (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform