Eastern Europe: Postcard Market 2024

Postcard Market Size in Eastern Europe

The East European postcard market rose sharply to $X in 2022, with an increase of X% against the previous year. Overall, consumption, however, showed a mild slump. The level of consumption peaked at $X in 2014; however, from 2015 to 2022, consumption remained at a lower figure.

Postcard Production in Eastern Europe

In value terms, postcard production rose significantly to $X in 2022 estimated in export price. Overall, production, however, showed a noticeable contraction. The pace of growth was the most pronounced in 2020 when the production volume increased by X% against the previous year. Over the period under review, production reached the maximum level at $X in 2014; however, from 2015 to 2022, production failed to regain momentum.

Postcard Exports

Exports in Eastern Europe

In 2022, approx. X tons of printed or illustrated postcards and printed cards were exported in Eastern Europe; shrinking by X% on 2021 figures. In general, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when exports increased by X%. As a result, the exports reached the peak of X tons. From 2018 to 2022, the growth of the exports remained at a lower figure.

In value terms, postcard exports dropped to $X in 2022. The total export value increased at an average annual rate of X% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2017 with an increase of X% against the previous year. The level of export peaked at $X in 2021, and then fell in the following year.

Exports by Country

In 2022, Poland (X tons) and the Czech Republic (X tons) represented the main exporters of printed or illustrated postcards and printed cards in Eastern Europe, together resulting at near X% of total exports. Hungary (X tons) took the next position in the ranking, followed by Belarus (X tons). All these countries together held approx. X% share of total exports. The following exporters - Slovakia (X tons), Lithuania (X tons) and Russia (X tons) - together made up X% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by Belarus (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), the Czech Republic ($X) and Slovakia ($X) constituted the countries with the highest levels of exports in 2022, together comprising X% of total exports. Hungary, Russia, Lithuania and Belarus lagged somewhat behind, together accounting for a further X%.

In terms of the main exporting countries, Hungary, with a CAGR of X%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Eastern Europe stood at $X per ton in 2022, with a decrease of X% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2018 when the export price increased by X%. Over the period under review, the export prices attained the maximum at $X per ton in 2021, and then reduced in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Slovakia ($X per ton), while Belarus ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Slovakia (X%), while the other leaders experienced more modest paces of growth.

Postcard Imports

Imports in Eastern Europe

In 2022, after two years of decline, there was significant growth in purchases abroad of printed or illustrated postcards and printed cards, when their volume increased by X% to X tons. Over the period under review, imports saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 with an increase of X%. Over the period under review, imports hit record highs at X tons in 2014; however, from 2015 to 2022, imports failed to regain momentum.

In value terms, postcard imports rose markedly to $X in 2022. The total import value increased at an average annual rate of X% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2019 when imports increased by X% against the previous year. The level of import peaked in 2022 and is likely to continue growth in years to come.

Imports by Country

In 2022, Poland (X tons) was the major importer of printed or illustrated postcards and printed cards, generating X% of total imports. It was distantly followed by the Czech Republic (X tons), Hungary (X tons) and Romania (X tons), together committing a X% share of total imports. Slovakia (X tons), Russia (X tons) and Bulgaria (X tons) followed a long way behind the leaders.

Poland was also the fastest-growing in terms of the printed or illustrated postcards and printed cards imports, with a CAGR of X% from 2012 to 2022. At the same time, Hungary (X%), Bulgaria (X%) and Romania (X%) displayed positive paces of growth. By contrast, the Czech Republic (X%), Slovakia (X%) and Russia (X%) illustrated a downward trend over the same period. Poland (X p.p.) and Hungary (X p.p.) significantly strengthened its position in terms of the total imports, while Slovakia, the Czech Republic and Russia saw its share reduced by X%, X% and X% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Poland ($X), the Czech Republic ($X) and Hungary ($X) appeared to be the countries with the highest levels of imports in 2022, with a combined X% share of total imports.

Poland, with a CAGR of X%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Eastern Europe amounted to $X per ton, waning by X% against the previous year. Import price indicated a tangible expansion from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, postcard import price decreased by X% against 2020 indices. The growth pace was the most rapid in 2020 an increase of X%. As a result, import price reached the peak level of $X per ton. From 2021 to 2022, the import prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Slovakia ($X per ton), while Hungary ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Russia (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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