Price for Trade Advertising Material and Commercial Catalogue in Kenya - 2022

Contents:

1. Price for Trade Advertising Material and Commercial Catalogue in Kenya (CIF) - 2022
2. Price for Trade Advertising Material and Commercial Catalogue in Kenya (FOB) - 2022
3. Imports of Trade Advertising Material and Commercial Catalogue in Kenya
4. Exports of Trade Advertising Material and Commercial Catalogue in Kenya

Price for Trade Advertising Material and Commercial Catalogue in Kenya (CIF) - 2022

The average import price for trade advertising materials and commercial catalogues stood at $3,171 per ton in 2022, with a decrease of -25.6% against the previous year. Overall, the import price saw a pronounced descent. The pace of growth appeared the most rapid in 2016 when the average import price increased by 26%. As a result, import price attained the peak level of $6,472 per ton. From 2017 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was South Africa ($9,046 per ton), while the price for China ($2,293 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+0.2%), while the prices for the other major suppliers experienced mixed trend patterns.

Price for Trade Advertising Material and Commercial Catalogue in Kenya (FOB) - 2022

In 2022, the average export price for trade advertising materials and commercial catalogues amounted to $7,486 per ton, growing by 32% against the previous year. Over the period under review, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 an increase of 37% against the previous year. Over the period under review, the average export prices reached the peak figure at $7,788 per ton in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Somalia ($31,942 per ton), while the average price for exports to Guinea ($414 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Rwanda (+5.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Trade Advertising Material and Commercial Catalogue in Kenya

In 2022, overseas purchases of trade advertising materials and commercial catalogues were finally on the rise to reach 346 tons after two years of decline. In general, total imports indicated a resilient increase from 2019 to 2022: its volume increased at an average annual rate of +17.9% over the last three-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, imports of trade advertising materials and commercial catalogues soared to $1.1M in 2022. Overall, total imports indicated a strong expansion from 2019 to 2022: its value increased at an average annual rate of +12.3% over the last three-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +45.4% against 2020 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Top Suppliers of Trade Advertising Material and Commercial Catalogue to Kenya in 2022:

1. China (246.2 tons)
2. India (32.9 tons)
3. United States (16.1 tons)
4. South Africa (9.2 tons)
5. United Arab Emirates (5.6 tons)
6. United Kingdom (4.8 tons)

Exports of Trade Advertising Material and Commercial Catalogue in Kenya

Exports of trade advertising materials and commercial catalogues from Kenya dropped dramatically to 57 tons in 2022, reducing by -60.9% compared with 2021. Over the period under review, exports, however, showed a modest increase. The most prominent rate of growth was recorded in 2021 with an increase of 974%. As a result, the exports reached the peak of 146 tons, and then fell rapidly in the following year.

In value terms, exports of trade advertising materials and commercial catalogues declined dramatically to $429K in 2022. Overall, exports, however, posted a resilient expansion. The most prominent rate of growth was recorded in 2021 when exports increased by 716%. As a result, the exports attained the peak of $830K, and then shrank sharply in the following year.

Top Export Markets for Trade Advertising Material and Commercial Catalogue from Kenya in 2022:

1. Mozambique (14.2 tons)
2. Rwanda (12.6 tons)
3. Ethiopia (5.3 tons)
4. Tanzania (4.6 tons)
5. United Arab Emirates (4.0 tons)
6. Zambia (3.6 tons)
7. Netherlands (1.9 tons)
8. Zimbabwe (1.9 tons)
9. Somalia (1.5 tons)
10. Uganda (1.5 tons)
11. Guinea (1.1 tons)
12. South Sudan (1.1 tons)
13. Djibouti (0.5 tons)

Source: IndexBox Market Intelligence Platform