Crispbread, Rusk and Toasted Bread Market

The global market for crispbread, rusks and toasted bread is projected to experience a steady increase in consumption and value over the next eight years, with a forecasted CAGR of +1.8% in volume and +2.9% in value from 2022 to 2030. Consumption trends have shown minor fluctuations over the past decade, with China leading in both consumption volume and value. Germany has seen the highest growth rate in market size among the main consuming countries. Production and exports of crispbread, rusks and toasted bread have also shown positive growth, with rusks, toasted bread, and similar products being the key types of exports. Import prices for these products have increased, with notable growth rates seen in Canada and Poland. Overall, the market is expected to see continued growth in the coming years.

Market Forecast

Driven by increasing demand for crispbread, rusks and toasted bread worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +1.8% for the period from 2022 to 2030, which is projected to bring the market volume to 9.1M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +2.9% for the period from 2022 to 2030, which is projected to bring the market value to $40.1B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Crispbread, Rusks and Toasted Bread

After three years of growth, consumption of crispbread, rusks and toasted bread decreased by -6% to 7.9M tons in 2022. The total consumption volume increased at an average annual rate of +2.3% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. As a result, consumption reached the peak volume of 8.4M tons, and then dropped in the following year.

The size of the market for crispbread, rusks and toasted bread worldwide declined slightly to $31.9B in 2022, reducing by -2.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.2% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. Global consumption peaked at $32.6B in 2021, and then fell modestly in the following year.

Consumption By Country

China (1.2M tons) constituted the country with the largest volume of crispbread, rusk and toasted bread consumption, comprising approx. 15% of total volume. Moreover, crispbread, rusk and toasted bread consumption in China exceeded the figures recorded by the second-largest consumer, the United States (489K tons), twofold. India (419K tons) ranked third in terms of total consumption with a 5.3% share.

In China, crispbread, rusk and toasted bread consumption expanded at an average annual rate of +4.4% over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of consumption growth: the United States (+1.1% per year) and India (+2.4% per year).

In value terms, Japan ($2.1B), China ($1.6B) and the United States ($1.2B) constituted the countries with the highest levels of market value in 2022, together accounting for 15% of the global market. India, Italy, Pakistan, Russia, Brazil, Indonesia, Spain, Germany, Nigeria and Bangladesh lagged somewhat behind, together accounting for a further 17%.

Germany, with a CAGR of +9.4%, saw the highest growth rate of market size among the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of crispbread, rusk and toasted bread per capita consumption in 2022 were Spain (5.2 kg per person), Italy (4 kg per person) and Russia (2.1 kg per person).

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by Germany (with a CAGR of +12.4%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Crispbread, Rusks and Toasted Bread

In 2022, production of crispbread, rusks and toasted bread decreased by -5.7% to 7.9M tons for the first time since 2018, thus ending a three-year rising trend. The total output volume increased at an average annual rate of +2.4% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. The growth pace was the most rapid in 2021 when the production volume increased by 15% against the previous year. As a result, production reached the peak volume of 8.4M tons, and then shrank in the following year.

In value terms, crispbread, rusk and toasted bread production dropped slightly to $31.4B in 2022 estimated in export price. The total output value increased at an average annual rate of +2.2% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2013 with an increase of 14% against the previous year. Over the period under review, global production hit record highs at $31.8B in 2021, and then reduced modestly in the following year.

Production By Country

The country with the largest volume of crispbread, rusk and toasted bread production was China (1.2M tons), accounting for 15% of total volume. Moreover, crispbread, rusk and toasted bread production in China exceeded the figures recorded by the second-largest producer, the United States (467K tons), threefold. The third position in this ranking was taken by India (420K tons), with a 5.3% share.

In China, crispbread, rusk and toasted bread production expanded at an average annual rate of +4.4% over the period from 2012-2022. The remaining producing countries recorded the following average annual rates of production growth: the United States (+0.7% per year) and India (+2.3% per year).

Imports

World Imports of Crispbread, Rusks and Toasted Bread

After two years of growth, overseas purchases of crispbread, rusks and toasted bread decreased by -8.3% to 501K tons in 2022. The total import volume increased at an average annual rate of +3.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2017 when imports increased by 7.7%. Over the period under review, global imports hit record highs at 547K tons in 2021, and then dropped in the following year.

In value terms, crispbread, rusk and toasted bread imports declined slightly to $1.5B in 2022. The total import value increased at an average annual rate of +4.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2017 with an increase of 11%. Over the period under review, global imports hit record highs at $1.5B in 2021, and then fell modestly in the following year.

Imports By Country

The countries with the highest levels of crispbread, rusk and toasted bread imports in 2022 were the United States (48K tons), France (38K tons), Belgium (31K tons), Germany (31K tons), the Netherlands (28K tons), Spain (20K tons), Italy (20K tons), Canada (16K tons), Norway (13K tons), the UK (12K tons), Sweden (11K tons) and Ireland (10K tons), together amounting to 56% of total import. Poland (10K tons) held a minor share of total imports.

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +11.0%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($225M) constitutes the largest market for imported crispbread, rusks and toasted bread worldwide, comprising 15% of global imports. The second position in the ranking was held by France ($110M), with a 7.5% share of global imports. It was followed by Germany, with a 5.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States amounted to +13.0%. The remaining importing countries recorded the following average annual rates of imports growth: France (+3.0% per year) and Germany (+10.3% per year).

Imports By Type

In 2022, rusks, toasted bread and similar toasted products (377K tons) represented the main type of crispbread, rusks and toasted bread, achieving 75% of total imports. It was distantly followed by crispbread (125K tons), creating a 25% share of total imports.

Rusks, toasted bread and similar toasted products was also the fastest-growing in terms of imports, with a CAGR of +3.8% from 2012 to 2022. At the same time, crispbread (+2.3%) displayed positive paces of growth. While the share of rusks, toasted bread and similar toasted products (+3 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of crispbread (-3 p.p.) displayed negative dynamics.

In value terms, rusks, toasted bread and similar toasted products ($1B) constitutes the largest type of crispbread, rusks and toasted bread imported worldwide, comprising 71% of global imports. The second position in the ranking was held by crispbread ($434M), with a 29% share of global imports.

For rusks, toasted bread and similar toasted products, imports increased at an average annual rate of +4.8% over the period from 2012-2022.

Import Prices By Type

The average import price for crispbread, rusks and toasted bread stood at $2,931 per ton in 2022, surging by 6.2% against the previous year. Over the period under review, the import price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average import price increased by 6.5% against the previous year. Global import price peaked in 2022 and is likely to continue growth in the near future.

Average prices varied somewhat amongst the major imported products. In 2022, the product with the highest price was crispbread ($3,468 per ton), while the price for rusks, toasted bread and similar toasted products stood at $2,760 per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by rusks and toasted bread (+0.9%).

Import Prices By Country

In 2022, the average import price for crispbread, rusks and toasted bread amounted to $2,931 per ton, surging by 6.2% against the previous year. In general, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 an increase of 6.5% against the previous year. Global import price peaked in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was the United States ($4,664 per ton), while Ireland ($2,046 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+3.7%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Crispbread, Rusks and Toasted Bread

In 2022, after two years of growth, there was decline in shipments abroad of crispbread, rusks and toasted bread, when their volume decreased by -2.6% to 539K tons. The total export volume increased at an average annual rate of +4.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2015 with an increase of 12% against the previous year. The global exports peaked at 553K tons in 2021, and then dropped modestly in the following year.

In value terms, crispbread, rusk and toasted bread exports rose modestly to $1.6B in 2022. The total export value increased at an average annual rate of +4.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2017 when exports increased by 10%. The global exports peaked in 2022 and are likely to see steady growth in the immediate term.

Exports By Country

Thailand (45K tons), Germany (44K tons), Italy (42K tons), the Netherlands (34K tons), Sweden (33K tons), Canada (33K tons), Saudi Arabia (31K tons), the United States (27K tons), the UK (21K tons), Spain (20K tons), France (19K tons) and Poland (15K tons) represented roughly 68% of total exports in 2022. Russia (14K tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by Canada (with a CAGR of +24.9%), while the other global leaders experienced more modest paces of growth.

In value terms, the largest crispbread, rusk and toasted bread supplying countries worldwide were Canada ($170M), Italy ($151M) and Germany ($143M), together accounting for 29% of global exports. Thailand, Sweden, the Netherlands, Saudi Arabia, the United States, France, Spain, Poland, the UK and Russia lagged somewhat behind, together accounting for a further 43%.

Poland, with a CAGR of +25.0%, saw the highest rates of growth with regard to the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

In 2022, rusks, toasted bread and similar toasted products (390K tons) represented the key type of crispbread, rusks and toasted bread, achieving 73% of total exports. It was distantly followed by crispbread (148K tons), comprising a 27% share of total exports.

Rusks, toasted bread and similar toasted products was also the fastest-growing in terms of exports, with a CAGR of +6.3% from 2012 to 2022. At the same time, crispbread (+1.6%) displayed positive paces of growth. From 2012 to 2022, the share of rusks, toasted bread and similar toasted products increased by +9.9 percentage points.

In value terms, rusks, toasted bread and similar toasted products ($1.1B) remains the largest type of crispbread, rusks and toasted bread supplied worldwide, comprising 67% of global exports. The second position in the ranking was held by crispbread ($527M), with a 33% share of global exports.

From 2012 to 2022, the average annual growth rate of the value of rusks, toasted bread and similar toasted products exports totaled +6.0%.

Export Prices By Type

In 2022, the average export price for crispbread, rusks and toasted bread amounted to $2,954 per ton, rising by 4.9% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The global export price peaked at $3,058 per ton in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied somewhat amongst the major exported products. In 2022, the product with the highest price was crispbread ($3,564 per ton), while the average price for exports of rusks, toasted bread and similar toasted products stood at $2,732 per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by crispbread (+0.3%).

Export Prices By Country

The average export price for crispbread, rusks and toasted bread stood at $2,954 per ton in 2022, surging by 4.9% against the previous year. In general, the export price, however, showed a relatively flat trend pattern. Over the period under review, the average export prices attained the maximum at $3,058 per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Canada ($5,119 per ton), while the UK ($1,525 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+4.5%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform