Bottled Water Market

The global bottled water market is forecasted to see an upward consumption trend with a CAGR of +1.1% from 2022 to 2030, reaching 874B litres in volume and $675.2B in value by 2030. China, Germany, and the United States are the top consumers and producers of bottled water. Imports and exports of bottled water are also on the rise, with non-mineral waters dominating the export market. Overall, the market is expected to continue its growth trajectory in the coming years.

Market Forecast

Driven by increasing demand for bottled waters worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +1.1% for the period from 2022 to 2030, which is projected to bring the market volume to 874B litres by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +2.8% for the period from 2022 to 2030, which is projected to bring the market value to $675.2B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Bottled Waters

Global bottled water consumption contracted to 799B litres in 2022, standing approx. at 2021 figures. In general, consumption, however, showed a mild expansion. Over the period under review, global consumption attained the maximum volume at 813B litres in 2015; however, from 2016 to 2022, consumption stood at a somewhat lower figure.

The global bottled water market revenue rose modestly to $542.8B in 2022, increasing by 1.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, showed a relatively flat trend pattern. Over the period under review, the global market attained the peak level at $551.7B in 2020; however, from 2021 to 2022, consumption failed to regain momentum.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (193B litres), Germany (102B litres) and the United States (68B litres), together accounting for 45% of global consumption. India, Bulgaria, Croatia, Pakistan, the Czech Republic, Indonesia, Turkey and France lagged somewhat behind, together comprising a further 23%.

From 2012 to 2022, the biggest increases were recorded for Bulgaria (with a CAGR of +44.2%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, China ($351.3B) led the market, alone. The second position in the ranking was held by India ($32.2B). It was followed by the United States.

In China, the bottled water market remained relatively stable over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of market growth: India (-2.7% per year) and the United States (-1.2% per year).

The countries with the highest levels of bottled water per capita consumption in 2022 were Croatia (6.4 litres per person), Bulgaria (4.5 litres per person) and the Czech Republic (1.5 litres per person).

From 2012 to 2022, the biggest increases were recorded for Bulgaria (with a CAGR of +45.1%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Bottled Waters

In 2022, global bottled water production declined to 796B litres, therefore, remained relatively stable against 2021. The total output volume increased at an average annual rate of +1.1% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth was the most pronounced in 2013 with an increase of 10%. Over the period under review, global production hit record highs at 806B litres in 2015; however, from 2016 to 2022, production stood at a somewhat lower figure.

In value terms, bottled water production expanded slightly to $546.9B in 2022 estimated in export price. Over the period under review, production, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 with an increase of 11%. Global production peaked at $556B in 2020; however, from 2021 to 2022, production remained at a lower figure.

Production By Country

The countries with the highest volumes of production in 2022 were China (194B litres), Germany (104B litres) and the United States (67B litres), with a combined 46% share of global production. India, Bulgaria, Croatia, the Czech Republic, Pakistan, France, Indonesia, Turkey and Bangladesh lagged somewhat behind, together comprising a further 26%.

From 2012 to 2022, the biggest increases were recorded for Bulgaria (with a CAGR of +44.2%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Bottled Waters

In 2022, approx. 29B litres of bottled waters were imported worldwide; growing by 6.8% on the previous year. Over the period under review, imports, however, saw a slight reduction. The growth pace was the most rapid in 2018 with an increase of 20% against the previous year. Over the period under review, global imports reached the maximum at 35B litres in 2013; however, from 2014 to 2022, imports remained at a lower figure.

In value terms, bottled water imports stood at $4.4B in 2022. The total import value increased at an average annual rate of +3.3% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The growth pace was the most rapid in 2013 with an increase of 9% against the previous year. Global imports peaked in 2022 and are likely to continue growth in the near future.

Imports By Country

In 2022, Poland (7.5B litres) and the Netherlands (7.1B litres) were the major importers of bottled watersin the world, together achieving 50% of total imports. France (2B litres) ranks next in terms of the total imports with a 6.9% share, followed by Belgium (6.1%), the United States (5.4%) and Germany (4.5%). Hong Kong SAR (1,128M litres), Slovenia (690M litres), the UK (574M litres) and Switzerland (460M litres) took a minor share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Slovenia (with a CAGR of +14.8%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the largest bottled water importing markets worldwide were the United States ($819M), Hong Kong SAR ($657M) and Belgium ($272M), with a combined 40% share of global imports.

The United States, with a CAGR of +6.0%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

Non-mineral or non-aerated waters was the major imported product with an import of about 21B litres, which resulted at 71% of total imports. It was distantly followed by mineral or aerated waters (8.4B litres), making up a 29% share of total imports.

From 2012 to 2022, average annual rates of growth with regard to non-mineral or non-aerated waters imports of stood at -2.3%. At the same time, mineral or aerated waters (+2.5%) displayed positive paces of growth. Moreover, mineral or aerated waters emerged as the fastest-growing type imported in the world, with a CAGR of +2.5% from 2012-2022. From 2012 to 2022, the share of mineral or aerated waters increased by +8.8 percentage points.

In value terms, mineral or aerated waters ($3B) constitutes the largest type of bottled waters imported worldwide, comprising 68% of global imports. The second position in the ranking was taken by non-mineral or non-aerated waters ($1.4B), with a 32% share of global imports.

From 2012 to 2022, the average annual rate of growth in terms of the value of mineral or aerated waters imports stood at +2.9%.

Import Prices By Type

The average bottled water import price stood at $0.1 per litre in 2022, standing approx. at the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +4.4%. The most prominent rate of growth was recorded in 2021 when the average import price increased by 21% against the previous year. Global import price peaked at $0.2 per litre in 2017; however, from 2018 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major imported products. In 2022, the product with the highest price was mineral or aerated waters ($0.4 per litre), while the price for non-mineral or non-aerated waters totaled $0.1 per litre.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by non-mineral or non-aerated water (+6.6%).

Import Prices By Country

In 2022, the average bottled water import price amounted to $0.1 per litre, approximately mirroring the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +4.4%. The pace of growth was the most pronounced in 2021 an increase of 21%. Global import price peaked at $0.2 per litre in 2017; however, from 2018 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Hong Kong SAR ($0.6 per litre), while Poland (less than $0.1 per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+17.6%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Bottled Waters

In 2022, global exports of bottled waters rose notably to 26B litres, with an increase of 12% compared with 2021 figures. Over the period under review, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 with an increase of 14%. The global exports peaked at 27B litres in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

In value terms, bottled water exports stood at $4B in 2022. The total export value increased at an average annual rate of +3.2% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2013 with an increase of 9.8% against the previous year. Over the period under review, the global exports hit record highs in 2022 and are expected to retain growth in the immediate term.

Exports By Country

In 2022, the Czech Republic (7.5B litres), distantly followed by France (4.1B litres), Germany (3.8B litres), Italy (1.7B litres), Slovenia (1.6B litres) and China (1.2B litres) were the key exporters of bottled waters, together constituting 76% of total exports. The United States (1,084M litres), Croatia (821M litres) and Belgium (690M litres) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by China (with a CAGR of +48.2%), while the other global leaders experienced more modest paces of growth.

In value terms, France ($893M), China ($733M) and Italy ($694M) were the countries with the highest levels of exports in 2022, together comprising 57% of global exports.

Italy, with a CAGR of +4.3%, saw the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

In 2022, non-mineral or non-aerated waters (18B litres) represented the key type of bottled waters, mixing up 69% of total exports. It was distantly followed by mineral or aerated waters (8.3B litres), achieving a 31% share of total exports.

Non-mineral or non-aerated waters experienced a relatively flat trend pattern with regard to volume of exports. At the same time, mineral or aerated waters (+3.3%) displayed positive paces of growth. Moreover, mineral or aerated waters emerged as the fastest-growing type exported in the world, with a CAGR of +3.3% from 2012-2022. From 2012 to 2022, the share of mineral or aerated waters increased by +7.5 percentage points.

In value terms, mineral or aerated waters ($2.8B) remains the largest type of bottled waters supplied worldwide, comprising 69% of global exports. The second position in the ranking was taken by non-mineral or non-aerated waters ($1.2B), with a 31% share of global exports.

From 2012 to 2022, the average annual growth rate of the value of mineral or aerated waters exports stood at +3.2%.

Export Prices By Type

The average bottled water export price stood at $0.2 per litre in 2022, dropping by -9.3% against the previous year. Over the last decade, it increased at an average annual rate of +2.6%. The pace of growth appeared the most rapid in 2018 an increase of 12% against the previous year. As a result, the export price reached the peak level of $0.2 per litre. From 2019 to 2022, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by the product type; the product with the highest price was mineral or aerated waters ($0.3 per litre), while the average price for exports of non-mineral or non-aerated waters stood at $0.1 per litre.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by non-mineral or non-aerated water (+3.6%).

Export Prices By Country

In 2022, the average bottled water export price amounted to $0.2 per litre, with a decrease of -9.3% against the previous year. Over the last decade, it increased at an average annual rate of +2.6%. The pace of growth was the most pronounced in 2018 when the average export price increased by 12%. As a result, the export price attained the peak level of $0.2 per litre. From 2019 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was China ($0.6 per litre), while the Czech Republic (less than $0.1 per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Slovenia (+7.7%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform